Conducting business internationally presents a unique set of challenges for managers. Dealing in foreign markets means dealing with new customers and clients.
Expectations can vary in terms of quality and output.
If your business is looking to expand internationally, there are a number of barriers that you will need to overcome. Not only are you introducing your product or service to an unfamiliar market, you are often engaging with foreign businesses, laws, regulations, cultures and customs.
Under these circumstances, communicating the value you have to offer often becomes more difficult than in domestic markets.
An ISO international quality management system immediately allows your product or service, and by extension your organisation, to be held to an international standard.
Here are 3 key barriers that an ISO certification will help you overcome:
ISO Standard certification can help your business to hit the ground running in a foreign country.
Governments in all countries have a responsibility to uphold the standards and practices of the organisations that trade goods and services to the local population.
By demonstrating that your organisation adheres to the standards of ISO, this can help government regulators assess your business and may reduce some of the ‘red tape’ involved during international expansion.
Establishing your brand
Building a name for your business as a foreign player creates a unique set of challenges. On the one hand, you may experience positive country-of-origin effects if you are exporting a traditionally strong Australian product, for example, wine.
However, if you are operating in an industry where you enter a foreign market as an unknown entity, having an internationally recognised standard is an immediate signal that your brand has a proven commitment to upholding the highest standards of quality management.
Partnering with suppliers and manufacturers
Getting established internationally will require you to develop relationships with local suppliers, manufacturers, distributors and logistics teams.
In all of these relationships, local suppliers and manufacturers are looking to minimise their exposure to risk when dealing with foreign business.
Suppliers and manufacturers look for some assurance that engaging in business with a new company will be a favourable experience and ISO international certification can communicate that.
To help assist you further, you can take a look at the Australian Government’s International Readiness Indicator for engaging in foreign business.
If you would like to discuss how QMS can help with ISO standard certification to grow your international business opportunities contact us here.
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